Writing engaging, inspiring, and thoughtful Instagram captions can help boost your audience interest.
There is a strategy to writing great Instagram captions, and in today’s blog post I am going to outline the best ways to keep your audience reading and interested in what you have to say.
Have Spaces In Your Captions
Putting spaces between your paragraphs in an Instagram caption makes it look more readable to your viewers. Having a big clump of words under your photo is unappealing and looks harder to read.
A follower of yours is much more likely to stop and read what you have to say when it is well-organized and easy to digest.
The EASIEST way to do that is as follows:
- Write your caption ahead of time in your Notes App with the spaces between the paragraphs
- Copy your caption and insert it here
- Re-copy your caption from the site and paste it into your Instagram caption
A Compelling First Sentence
When someone is scrolling on the Instagram app they will only see the first few words of your caption and the goal is to get them to click “read more”.
You want to draw your followers in and make them curious as to what you are going to say next.
The longer someones spends reading your caption the more Instagram will assume they like your content. Instagram will then start to show your content first to this follower as Instagram’s algorithm works to keep people on the app.
Here are some great ideas in order to create a compelling first sentence:
- what they never tell you about ___________
- x reasons why you should ___________
- everything you need to know about ________
- how to ______ in x easy steps
Remember your caption should always aim to do one of these three things:
Add a Call-to-Action
A call-to-action (CTA) is a marketing technique to encourage your reader/client/follower to engage with your content.
Your CTA might say:
What is your favourite breakfast food?
- This CTA is prompting your follower to leave you a comment and the purpose would be to increase your engagement rate
Click the link in my bio to see my latest recipe!
- This CTA’s purpose is to drive more traffic to your website
Use Emojis or Different Fonts to Break up Longer Captions
On really long captions sometimes adding spaces isn’t enough to make it easier on the eyes of your viewer. Adding emojis or changing up the font style of important headings or sentences in your caption can make your caption easier to read.
In order to be able to use different fonts in your Instagram caption go to this website.